First impression is the last impression and when it comes to building a professional landing page, Design is everything.
An attractive landing page design is essential to maximize conversion of leads when using inbound marketing techniques like Social Media, Adwords and SEO to drive visitors to a website.
Actually the landing page should contain the necessary information that will engage visitors and give them an overall good experience. In reality there is no exact formula for the perfect landing page design but by following few design practices a winning page can be created that meets and exceeds your conversion goal.
The landing page headline should compliment with the advertisement visitors clicked to get there.
Create clear and concise headlines as they are the ones that grab maximum eyes. Headlines should excite the visitors and prompts them to take the required call to action.
The landing page headlines should not confuse the visitor rather encourage them to take a closer look. Headlines related to website will catch a reader’s attention more than having a vague and uninteresting headline.
The landing page design should be crisp and flawless so that it is more approachable by the audience. Navigation and all the information should be kept simple so that it can be viewed easily.
Impeccable grammar build trust and give good impression to the visitors about your business.
To prove the authenticity of the services and building trust, incorporate testimonials, guarantee seals, 3rd party trust and security certification in your landing page. All these will prove the goodwill of the company and will be very beneficial for the business.
A strong call to action is a must. After all this is something for which you have designed your landing page. After a visitor read the landing page content, it is important that they know what to do next.
Pay proper attention on CTA buttons like ‘Register’ and ‘Submit’. Make sure that your CTA is properly placed so that your audience should not face any trouble following various instructions.
The Call to Action button is the most important feature of your landing page. Make your CTA buttons eye-catching as your entire goal is getting viewers to see this button.
While designing your landing page you can use contrasting colors to make your CTA stand out against the background. Make your CTA button large enough to be seen and bold your CTA text, driving viewers to read your CTA button thus making them more likely to convert.
Some landing pages uses links connecting the user to too many other websites or pages that not only distract visitors but also have negative impact on conversions. Keep your landing page balanced and simplicity is the key to its success.
Using motivational speeches, product images and videos of user testimonials can have positive impact on viewers, which further encourage shoppers to look further into a product.
Place the call-to-action button above the fold and in a location where the viewer’s eye can easily see it. This is the space which viewer sees without scrolling and thus important parts of the webpage should be placed there.
It is very important that the landing pages are in accordance to your requirements and behave as you desired. Optimize a landing page for conversion over time. To achieve this A/B testing is done between two or more pages to see what resonates most with users. Tests are conducted to check headlines, content placement, call to actions, etc. on the landing page.
So what are you waiting for? Landing pages are the true source of your lead generation goals. So stop reading, and start acting! Get in touch with me for professional landing page designs for your business and start generating results today.
